Granola House 宴麦森林

Granola House 宴麦森林

发现燕麦新奇趣

Client
台湾小麦的家有限公司
Art Director
Terrence Zhang
Designer
Terrence Zhang, Poppy Li
Date
2018
Service
品牌策略/中文命名/品牌设计/包装设计

Granola House 是源自台湾的燕麦食品品牌,创始人秉持匠心,经过十多年产品打磨与经营,品牌逐渐积攒口碑。

 

2019年,Granola House 携全新燕麦健康零食产品线来到大陆,成功入驻 Costco大型精品超市,因此需要借此机会对品牌与包装进行升级,以全新面貌与内地年轻消费者沟通。同时也需要一个更具记忆度的中文名称让品牌迅速被消费者记忆。

Seethe Design 是2018年成立于上海的品牌设计与创新工作室。我们相信品牌设计不仅需要设计师对创意的热情,还需要有看见问题的能力和解决问题的执行力。我们致力于与委托方构建联动的创造力,找寻形式与内容的平衡点,为每个品牌提供最适合的解决方案。

我们从策略与概念出发,探索独特视觉语言、行为方式语调、不同媒介应用效果,并关注品牌的整合体验与核心价值的多元表达。

Seethe Design is a brand design and innovation studio founded in 2018. We believe that brand design requires not only a designer’s passion for creativity, but also the ability to see problems and the ability to solve problems.

We are committed to building a creative synergy with the client, finding a balance between form and content, and providing the most suitable solution for each brand. Starting from strategies and concepts, we explore unique visual languages, behavioral intonations, and application effects of different media, and focus on the integrated experience of brands and the multiple expressions of core values.

Contact Us

info@seethe.design

Location

上海市闵行区
大树下新媒体创意园418室

Tree Creative Town, Minhang, Shanghai.