小虎电竞

小虎电竞

Play Pro

Client
小虎互联科技
Art Director
Terrence Zhang
Designer
Terrence Zhang, Poppy Li
Date
2018
Service
品牌形象/空间设计

小虎互联科技成立于深圳,品牌围绕电竞文化,以多种电竞服务形式形成电竞娱乐生态,业态包含电竞赛事、电竞俱乐部、电竞社交、电竞娱乐场景、电竞内容媒体等。通过给年轻人提供积极的电竞娱乐方式,品牌希望给专业电竞玩家提供专业服务的同时,影响到更广泛的电竞爱好人群。

TinyTiger Technology was founded in Shenzhen, providing multiple services around Esports including competition, club, social platform, off-line entertainment, content creation. The brand hoped to build upon their success in the category of Esports to become an icon for a wider audience. 

我们通过对小虎的多业务板块与定位人群梳理,开发出了创意概念“play pro”,将品牌愿景定义为全方位专业电竞体验品牌,既服务于专业玩家,也为电竞爱好者提供更好的体验。Logo图标的设计,我们以幼虎的头像作为参考以线条概括出虎头的图形标作为品牌图腾。我们以“play pro”为概念原点,将六边形线条作为基础图形元素,以流动感的方式打造识别系统,配以简洁有力的橙黄色与深灰色组合,以体现品牌核心 - 专注、进取、裂变、流动、生长。

We defined the brand core value and vision - to create an immersive experience for both professional players and Esports fans. Follow the strategy we created the brand concept - Play Pro.The symbol design featured a baby tiger in a line composition. We took the hexagon shape from the symbol and transformed it into a set of line graphics, together with a strong orange and deep grey color combination. the whole identity system reflected the design principle - Focus, Aggressive, Fission, Flow, Grow.

Seethe Design 是2018年成立于上海的品牌设计与创新工作室。我们相信品牌设计不仅需要设计师对创意的热情,还需要有看见问题的能力和解决问题的执行力。我们致力于与委托方构建联动的创造力,找寻形式与内容的平衡点,为每个品牌提供最适合的解决方案。

我们从策略与概念出发,探索独特视觉语言、行为方式语调、不同媒介应用效果,并关注品牌的整合体验与核心价值的多元表达。

Seethe Design is a brand design and innovation studio founded in 2018. We believe that brand design requires not only a designer’s passion for creativity, but also the ability to see problems and the ability to solve problems.

We are committed to building a creative synergy with the client, finding a balance between form and content, and providing the most suitable solution for each brand. Starting from strategies and concepts, we explore unique visual languages, behavioral intonations, and application effects of different media, and focus on the integrated experience of brands and the multiple expressions of core values.

Contact Us

info@seethe.design

Location

上海市闵行区
大树下新媒体创意园418室

Tree Creative Town, Minhang, Shanghai.