ONEPILLAR 一芯家

ONEPILLAR 一芯家

创新能源驱动美好生活

Client
Green Works
Art Director
Terrence Zhang
Designer
Weiran Han, Xingshi Pei, Gang Liu, Xianyue Sun
Date
2021
Service
品牌命名/品牌策略/品牌视觉

ONEPILLAR 一芯家 是由常州格力博集团打造的家用消费电子新品牌。品牌提出一种自由自在、无拘无束的超级生活方式,它告别繁琐和无趣,拥抱轻松和惬意,真正享受随心随意的生活。为了构建这样一种超级生活方式,品牌创造了以电芯驱动的系列家用电器,让家电摆脱电线的固有限制,联动起来,真正做到无论何时何地,电器随时可用,从而赋能人们的随心生活。

电池与电芯技术是一芯家的产品的地基,用电池技术构筑起舒适自由的家庭生活,是品牌希望传递给消费者的理念。我们通过对「家」和「电芯」的图形解构与重组,构筑了一个独特的视觉符号,并在海报、包装等应用中以线条或插画的形式呈现,加强符号在识别系统中的主导地位。品牌配色使用象征清洁能源与舒适格调的青绿与蓝灰配色,简洁且醒目。在这一套视觉设计中,我们通过不断复现的品牌符号、简洁的配色与高效的图文版式系统,帮助品牌迅速形成记忆点与认知度。

ONEPILLAR, a new household consumer electronics brand established by Changzhou Greenworks Group, embodies a dynamic and liberated lifestyle that abandons monotony and embraces ease and comfort. 

At the heart of ONEPILLAR’s product line lies its battery and battery core technology, serving as the foundation for creating a comfortable and free family life. The brand’s Logo mark was formed through the deconstruction and reconstruction of the geometric shape symbolizing “home” and “battery core”. This led to the creation of a distinctive visual symbol, which was then highlighted through its implementation in posters, packaging, and other applications through variable formats such as lines or illustrations, solidifying its dominance within the brand identity system.

The brand’s color palette features a harmonious combination of light green and blue-gray, symbolizing clean energy within a comforting lifestyle. This visual language, accompanied by a unique and consistent brand symbol, a clear color scheme, and a well-structured typographic system, effectively enhances ONEPILLAR’s brand image and recognition among consumers.

通过对「家」和「电芯」的图形解构与重组,我们为品牌构筑了独特的视觉符号,并通过对符号的运用逐渐在系统中强化成为超级符号,为品牌的理念和价值找到最为恰当的视觉承载。

Seethe Design 是2018年成立于上海的品牌设计与创新工作室。我们相信品牌设计不仅需要设计师对创意的热情,还需要有看见问题的能力和解决问题的执行力。我们致力于与委托方构建联动的创造力,找寻形式与内容的平衡点,为每个品牌提供最适合的解决方案。

我们从策略与概念出发,探索独特视觉语言、行为方式语调、不同媒介应用效果,并关注品牌的整合体验与核心价值的多元表达。

Seethe Design is a brand design and innovation studio founded in 2018. We believe that brand design requires not only a designer’s passion for creativity, but also the ability to see problems and the ability to solve problems.

We are committed to building a creative synergy with the client, finding a balance between form and content, and providing the most suitable solution for each brand. Starting from strategies and concepts, we explore unique visual languages, behavioral intonations, and application effects of different media, and focus on the integrated experience of brands and the multiple expressions of core values.

Contact Us

info@seethe.design

Location

上海市闵行区
大树下新媒体创意园418室

Tree Creative Town, Minhang, Shanghai.