NRG Lab

NRG Lab

多元酒精实验室

Client
An Zhuo Entertainment .,Ltd.
Art Director
Terrence Zhang
Designer
Weiran Han, Sushan Bian, Jiahui Feng
Date
2021
Service
品牌设计, 包装设计

NRGLab是在「NRG辐射集团」主品牌之下衍生出的「酒精饮品实验室」,意在为当代消费者提供一种全新酒精体验。

NRG辐射集团全称NewRadiationGroup,是坐落在上海市淮海路的新型多元化娱乐综合体。2021年随着新品牌的建立,品牌亦需要构建全新的品牌视觉形象,意在向观众传达自己对于当代娱乐模式的创新突破性和先锋实验性。

NRG lab is an 「Alcoholic Beverage Laboratory」 derived from the main brand of NRG, which aims to provide a new alcohol experience for consumers. NRG Radiation Group, whose full name is NewRadiationGroup, is a new diversified entertainment complex located on Huaihai Road, Shanghai.

With the establishment of a new brand in 2021, the brand also needs to build a new brand visual image, which is intended to deliver to the audience its innovative breakthrough and pioneering experimentation in contemporary entertainment models.

NRGLab与NRG主品牌有着密切的概念关联性-辐射,同时又有其自身的独特性和行业属性,因此在NRGLab的视觉呈现上就必须考虑与主品牌的关系以及自身的视觉识别。

为此我们在NRGLab的Logo中延续了NRG主品牌的字体特征,使二者的关联性能够被观众轻易识别,同时运用网格系统和不同的饮品口味成分来衍生出多样化的图形系统和色彩系统。

Seethe Design 是2018年成立于上海的品牌设计与创新工作室。我们相信品牌设计不仅需要设计师对创意的热情,还需要有看见问题的能力和解决问题的执行力。我们致力于与委托方构建联动的创造力,找寻形式与内容的平衡点,为每个品牌提供最适合的解决方案。

我们从策略与概念出发,探索独特视觉语言、行为方式语调、不同媒介应用效果,并关注品牌的整合体验与核心价值的多元表达。

Seethe Design is a brand design and innovation studio founded in 2018. We believe that brand design requires not only a designer’s passion for creativity, but also the ability to see problems and the ability to solve problems.

We are committed to building a creative synergy with the client, finding a balance between form and content, and providing the most suitable solution for each brand. Starting from strategies and concepts, we explore unique visual languages, behavioral intonations, and application effects of different media, and focus on the integrated experience of brands and the multiple expressions of core values.

Contact Us

info@seethe.design

Location

上海市闵行区
大树下新媒体创意园418室

Tree Creative Town, Minhang, Shanghai.