树下

树下

精益求精的鲜品匠人

Client
Lanxuebo.,LTD
Art Director
Terrence Zhang
Designer
Weiran Han, Chuanbo Zhou
Date
2020
Service
品牌策略/品牌视觉

项目背景

树下生鲜从原产地采摘至鲜蔬菜果品,通过完备成熟的全程冷链运输技术送到每一个顾客手中。从原产地的优选,到运输署过程中的严格控温,到安心及时的配送,层层注入如匠人般的专注与执着,让每一口都保留着最纯粹的新鲜。

Project Background

Through the visualization of the craftsman’s spirit, the different movements of the hands are used to restore every process of the entire ingredients from picking to delivery. At the same time, the information and data in each link are visually presented with refined and rigorous tables. Therefore, visually, through the combination of graphics and charts, the spirit of craftsmanship is accurately conveyed to consumers; in terms of service, the intention and quality are also conveyed to everyone.

解决方案

通过对匠人精神的具象化,用手的不同动作来还原整个食材从采摘到配送的每个环节。同时,用精致和严谨的表格将每个环节中的信息和数据直观地呈现出来。因此,在视觉上,通过图形和图表的结合,将匠人精神精准的传达给消费者;在服务上,也将用心和品质传递给所有人。

Visual Solution

Through the visualization of the craftsman's spirit, the different movements of the hands are used to restore every link of the entire ingredients from picking to delivery. At the same time, the information and data in each link are visually presented with refined and rigorous tables. Therefore, visually, through the combination of graphics and charts, the spirit of craftsmanship is accurately conveyed to consumers; in terms of service, the intention and quality are also conveyed to everyone.

Seethe Design 是2018年成立于上海的品牌设计与创新工作室。我们相信品牌设计不仅需要设计师对创意的热情,还需要有看见问题的能力和解决问题的执行力。我们致力于与委托方构建联动的创造力,找寻形式与内容的平衡点,为每个品牌提供最适合的解决方案。

我们从策略与概念出发,探索独特视觉语言、行为方式语调、不同媒介应用效果,并关注品牌的整合体验与核心价值的多元表达。

Seethe Design is a brand design and innovation studio founded in 2018. We believe that brand design requires not only a designer’s passion for creativity, but also the ability to see problems and the ability to solve problems.

We are committed to building a creative synergy with the client, finding a balance between form and content, and providing the most suitable solution for each brand. Starting from strategies and concepts, we explore unique visual languages, behavioral intonations, and application effects of different media, and focus on the integrated experience of brands and the multiple expressions of core values.

Contact Us

info@seethe.design

Location

上海市闵行区
大树下新媒体创意园418室

Tree Creative Town, Minhang, Shanghai.