树下
精益求精的鲜品匠人
项目背景
树下生鲜从原产地采摘至鲜蔬菜果品，通过完备成熟的全程冷链运输技术送到每一个顾客手中。从原产地的优选，到运输署过程中的严格控温，到安心及时的配送，层层注入如匠人般的专注与执着，让每一口都保留着最纯粹的新鲜。
Project Background
Through the visualization of the craftsman’s spirit, the different movements of the hands are used to restore every process of the entire ingredients from picking to delivery. At the same time, the information and data in each link are visually presented with refined and rigorous tables. Therefore, visually, through the combination of graphics and charts, the spirit of craftsmanship is accurately conveyed to consumers; in terms of service, the intention and quality are also conveyed to everyone.
解决方案
通过对匠人精神的具象化，用手的不同动作来还原整个食材从采摘到配送的每个环节。同时，用精致和严谨的表格将每个环节中的信息和数据直观地呈现出来。因此，在视觉上，通过图形和图表的结合，将匠人精神精准的传达给消费者；在服务上，也将用心和品质传递给所有人。
Visual Solution
Through the visualization of the craftsman's spirit, the different movements of the hands are used to restore every link of the entire ingredients from picking to delivery. At the same time, the information and data in each link are visually presented with refined and rigorous tables. Therefore, visually, through the combination of graphics and charts, the spirit of craftsmanship is accurately conveyed to consumers; in terms of service, the intention and quality are also conveyed to everyone.
