柠檬甄品

柠檬甄品

健康美好 一切刚好

Client
禹乐集团
Art Director
合作伙伴 : 广州佰思
Designer
Weiran Han, Sushan Bian, Terrence Zhang
Date
2021
Service
品牌设计, 空间展陈

柠檬甄品依托强大的供应链优势,为消费者甄选全球好物。并提供独特的美好生活体验师服务,洞察人们的生活习惯和偏好,带来更符合国人需求的美妆、健康和居家精品。品牌通过线上直营平台与线下专门店的形式,为其消费者提供满足个性需求、定制独属于每个人的生活提案。

“健康美好,一切刚好” 是柠檬甄品的核心品牌理念。为了实践该理念,品牌提出定制海淘模式,为每一位消费者甄别出最适合TA的,刚刚好的产品和体验;它不仅是优质的选品,更是生活场景的创建和匹配,同时也是一对一的顾问服务,甚至可以是基于用户真实需求的代购。柠檬甄品希望用户能拥有刚刚好的健康状态、刚刚好的购物体验、刚刚好的生活方式。

我们从“一切刚好”的概念出发,将健康活力、品质甄选、亲切恰当的视觉感受作为设计的基调,并从品牌名称中提取了一个显而易见的符号 – 柠檬,同时融入代表箭头图形,形成具有记忆度的品牌符号。在这个独特的符号中同时表达了“健康生活”与“甄选定制”的含义,并在细节处理上体现积极、亲切、健康的活力。

Lemon Zhenpin leverages a robust supply chain advantage to curate global Lifestyle Products for Chinese consumers. The brand also offer a distinctive Lifestyle Consultant service, which involves understanding user’s daily habits and preferences, thus delivering beauty, health, and home essentials that cater more precisely to the Chinese audience. Through a combination of an online direct sales platform and offline specialty stores, Lemon Zhenpin is committed to delivering personalized lifestyle solutions that cater to individual needs.

“Just Right For You” is the core brand concept of Lemon Zhenpin. To put this concept into practice, the brand introduces a customized cross-border e-commerce model to identify the products and experiences that are just right for each consumer. It goes beyond curating high-quality products and also involves creating and matching lifestyle scenarios, offering one-on-one advisory services, and even serving as a personal shopper based on the user’s real needs. Lemon Zhenpin aims for users to have just the right level of health, shopping experience, and lifestyle.

Starting from the concept of “Just Right,” we have incorporated health, vitality, selected, and a friendly and appropriate visual experience as the design foundation. We have extracted a prominent symbol from the brand name – the lemon – and integrated it with an arrow graphic to create a memorable brand symbol. This unique symbol conveys the meanings of “healthy living” and “selective customization” while reflecting positivity, friendliness, and the vibrant aspect of health in its details.

Seethe Design 是2018年成立于上海的品牌设计与创新工作室。我们相信品牌设计不仅需要设计师对创意的热情,还需要有看见问题的能力和解决问题的执行力。我们致力于与委托方构建联动的创造力,找寻形式与内容的平衡点,为每个品牌提供最适合的解决方案。

我们从策略与概念出发,探索独特视觉语言、行为方式语调、不同媒介应用效果,并关注品牌的整合体验与核心价值的多元表达。

Seethe Design is a brand design and innovation studio founded in 2018. We believe that brand design requires not only a designer’s passion for creativity, but also the ability to see problems and the ability to solve problems.

We are committed to building a creative synergy with the client, finding a balance between form and content, and providing the most suitable solution for each brand. Starting from strategies and concepts, we explore unique visual languages, behavioral intonations, and application effects of different media, and focus on the integrated experience of brands and the multiple expressions of core values.

Contact Us

info@seethe.design

Location

上海市闵行区
大树下新媒体创意园418室

Tree Creative Town, Minhang, Shanghai.