柠檬甄品
健康美好 一切刚好
柠檬甄品依托强大的供应链优势，为消费者甄选全球好物。并提供独特的美好生活体验师服务，洞察人们的生活习惯和偏好，带来更符合国人需求的美妆、健康和居家精品。品牌通过线上直营平台与线下专门店的形式，为其消费者提供满足个性需求、定制独属于每个人的生活提案。
“健康美好，一切刚好” 是柠檬甄品的核心品牌理念。为了实践该理念，品牌提出定制海淘模式，为每一位消费者甄别出最适合TA的，刚刚好的产品和体验；它不仅是优质的选品，更是生活场景的创建和匹配，同时也是一对一的顾问服务，甚至可以是基于用户真实需求的代购。柠檬甄品希望用户能拥有刚刚好的健康状态、刚刚好的购物体验、刚刚好的生活方式。
我们从“一切刚好”的概念出发，将健康活力、品质甄选、亲切恰当的视觉感受作为设计的基调，并从品牌名称中提取了一个显而易见的符号 – 柠檬，同时融入代表箭头图形，形成具有记忆度的品牌符号。在这个独特的符号中同时表达了“健康生活”与“甄选定制”的含义，并在细节处理上体现积极、亲切、健康的活力。
Lemon Zhenpin leverages a robust supply chain advantage to curate global Lifestyle Products for Chinese consumers. The brand also offer a distinctive Lifestyle Consultant service, which involves understanding user’s daily habits and preferences, thus delivering beauty, health, and home essentials that cater more precisely to the Chinese audience. Through a combination of an online direct sales platform and offline specialty stores, Lemon Zhenpin is committed to delivering personalized lifestyle solutions that cater to individual needs.
“Just Right For You” is the core brand concept of Lemon Zhenpin. To put this concept into practice, the brand introduces a customized cross-border e-commerce model to identify the products and experiences that are just right for each consumer. It goes beyond curating high-quality products and also involves creating and matching lifestyle scenarios, offering one-on-one advisory services, and even serving as a personal shopper based on the user’s real needs. Lemon Zhenpin aims for users to have just the right level of health, shopping experience, and lifestyle.
Starting from the concept of “Just Right,” we have incorporated health, vitality, selected, and a friendly and appropriate visual experience as the design foundation. We have extracted a prominent symbol from the brand name – the lemon – and integrated it with an arrow graphic to create a memorable brand symbol. This unique symbol conveys the meanings of “healthy living” and “selective customization” while reflecting positivity, friendliness, and the vibrant aspect of health in its details.
