科学城发展集团

科学城发展集团

重视发展的每一步

Client
SCI Group Development
Art Director
合作伙伴 : 广州佰思
Designer
Weiran Han,Sushan Bian
Date
2022
Service
品牌设计, 导视标识

科学城(广州)投资集团有限公司成立于1984年8月,前身是广州经济技术开发区建设开发总公司,2003年改制为广州开发区建设发展集团有限公司。随着广州开发区不断的发展,科学城集团需要在日新月异的环境中更有力的展示自己对于城市发展的愿景和目标。2022年开始,科学城集团开始着手进行品牌视觉的升级。

因为科学城集团将「发展」视为整个品牌的核心,因此我们为其延展出了一系列图形来演绎「发展的不同阶段」即「汇聚」「联结」「融合」,每个阶段都由若干硬朗坚实的矩形组成,整体严肃稳重。色彩上使用红色与金色作为主要搭配,为了突出城市发展中所展现的活力和生命力,色彩的表现一直延伸到图片的处理中,使画面在不出现图形的情况下依然能够维持视觉上的统一性和品牌识别度。

Science City (Guangzhou) Investment Group was established in August 1984. It was formerly known as Guangzhou Economic and Technological Development District Construction and Development Corporation. In 2003, it was restructured into Guangzhou Development District Construction and Development Group  With the continuous development of Guangzhou Development District, Science City Investment Group needs to demonstrate its vision and goals for urban development more effectively in the ever-changing environment. Starting in 2022, the Science City InvestmentGroup began to upgrade its brand vision.

As Science City InvestmentGroup regards「Development」 as the core of the entire brand, we have extended a series of graphics to I interpret the 「Each Step of Development」, namely 「Convergence」, 「connection」 and「integration」, each stage is composed of a number f tough and solid rectangles, the whole is serious and steady. In order to highlight the vitality and vitality shown in urban development, the expression of color extends to the processing of pictures, so that the picture can still maintain visual unity and brand identity without graphics.

Seethe Design 是2018年成立于上海的品牌设计与创新工作室。我们相信品牌设计不仅需要设计师对创意的热情,还需要有看见问题的能力和解决问题的执行力。我们致力于与委托方构建联动的创造力,找寻形式与内容的平衡点,为每个品牌提供最适合的解决方案。

我们从策略与概念出发,探索独特视觉语言、行为方式语调、不同媒介应用效果,并关注品牌的整合体验与核心价值的多元表达。

Seethe Design is a brand design and innovation studio founded in 2018. We believe that brand design requires not only a designer’s passion for creativity, but also the ability to see problems and the ability to solve problems.

We are committed to building a creative synergy with the client, finding a balance between form and content, and providing the most suitable solution for each brand. Starting from strategies and concepts, we explore unique visual languages, behavioral intonations, and application effects of different media, and focus on the integrated experience of brands and the multiple expressions of core values.

Contact Us

info@seethe.design

Location

上海市闵行区
大树下新媒体创意园418室

Tree Creative Town, Minhang, Shanghai.